Who are we?
Why should you care?
We have seen epic success
and failures.
We also know what to
look out for on the path ahead.
Sara founded this business to help other entrepreneurs,
(just like her)
Who Don't know what they Don't know.
... and they are ready to ask the right questions
to the right people.
Sara Phelan
Mom, Entrepreneur, Founder, Strategist, Coach
Trainer, Coach, Consultant
Fractional Executive Leader (COO, CM0, CXO, Business Manager)
Sara started her career as a Corporate trainer in telecom and then became entrepreneur, business broker and growth consultant.
Sara is an ICF Certified Business Coach and Executive Coach, Pragmatic Management Certified - (PMC-I) Product Management, Scrum Master, Google Ad Words Certified, and is a Trusted Advisor, Thought Leader; published in Forbes.com, Forbes Coaches Council Member and Mentor.
With over 30 years' experience maximizing organizational performance through Planning, Leadership, Operational Management and Effective Communication.
Creating custom solutions to meet the opportunity, Sara's experience has crossed a multitude of industries including, but not limited to; Professional Service Providers (Dental, Legal, Medical), Manufacturing, Telecommunications, Renewable Energy, Retail, Tourism, and Non-Profits, while communicating with all levels of organizational management from Boards of Directors, CEOs to front line employees.
Sara was an entrepreneur first!
Looking back, she wishes someone had shared the business diagnostic and evaluation conversation with her much earlier. Strategic decision would have been a lot easier on her business and family. Raw truth.
Sara is a straight shooter and will ask the hard questions and give you the tools to level up.
Strategic Partners
Before introductions, I want you know ...
There are so many people in the market place making promises and talking about transformations,
"10X, $10000/day, Follow Me".
Truth: I've been sucked in .....In the last couple years, everyone has become a "Coach".
But, have they really? Do they have the experience and expetise to back their lessons learned?
I know it can be hard to decifer who is an expert with boots on the ground experience. It has been for me too.
That said, I am extremely selective on who I work with, and refer my clients to.
There are more folks on my team, but theses are my trusted core "proven" experts,
who I have worked alongside, and have seen them excel and move businesses forward.
Even for myself....
I need the right team and expertise to level up.
- Sara
Our team is based in Atlantic Canada
with global reach and experience.
Heather Keller-Hurshman
CPA, CA, CFO
Strategist, Coach, Fractional CFO
Heather is a highly skilled and accomplished business leader with more than 25 years of diverse corporate and not-for-profit experience.
Working as a Strategic Business Advisor and CFO for hire, Heather is helping small business owners follow the numbers and reach new heights.
Based in Halifax, Heather has offered Training and Coaching to SME clients.
Carl Goodwin
Technology Advisor, CTO
Fractional CTO/ Technonogy Advisor
He is a senior technical expert in the fields of biotechnology and computer technology, having provided services to numerous companies from startups to governments on both sides of the Atlantic.
At his most productive in an interim CTO role, Carl is able to rapidly understand technical and commercial challenges and to propose coherent solutions that can be achieved in predictable steps and with minimal disruption.
Although at home in strategic roles, Carl is no stranger to detailed technical work. His ability to walk the walk as well as talk the talk inspires confidence at every level in the organization.
Kim Scaravelli
Brand Voice Consultant
Content Strategist, Writer, Speaker
An accomplished entreprenur, best -selling Author, wordsmith, and we hear an olympic level scrabble player.
Kim has a true passion for Making Words to Work for 25+ years. She can show you how to make words dance – if you want to do it yourself!.
With years of experince in online training development, and providing experise to the Non-profit sector, Kim has mastered the art of using words to grab attention, engage audiences and convert customers.
Other Associations or Organizations we partner with include:
